We worked with Luum to create a mobile app that encouraged a company’s employees to make sustainable transportation choices.


Growing businesses require parking for employees, which is costly. Employees who drive alone require more parking and their commute has a negative impact on the environment.


We focused on the goals Luum wanted to address for their business along with the needs of the consumer.

We began by creating a project plan. Our first research tasks were:

Surveying commuters
Competitive analysis
Generating personas

Selection of survey responses.
Creating personas.
One of our final personas. See our other persona.


The iterative design process began with the following activities:

Sketching ideation sessions
Creating paper prototypes
Usability testing

A selection of sketches.
A selection of sketches.
Testing paper prototypes.
Testing paper prototypes.

Using feedback from users we then created a wireframe and an interactive prototype.

Testing the wireframe.
Testing the wireframe.


Our final product was a high fidelity prototype for the mobile app. The app supported Luum’s mission to motivate employees to choose sustainable transportation through employer incentives and challenges. Displaying commuting habits allowed employees to make informed travel decisions.

Along with the prototype we delivered style guide and functional spec.

Style guide.
Style guide.
The commute screen.
The commute screen.

View the prototype.


We presented our work during the UW Master of Human Centered Design Capstone open house and placed 2nd in the competition.


Project Milestone 1
Project Milestone 2
Project Milestone 3
Academic Poster