We worked with Luum to create a mobile app that encouraged a company’s employees to make sustainable transportation choices.
Growing businesses require parking for employees, which is costly. Employees who drive alone require more parking and their commute has a negative impact on the environment.
We focused on the goals Luum wanted to address for their business along with the needs of the consumer.
We began by creating a project plan. Our first research tasks were:
The iterative design process began with the following activities:
Sketching ideation sessions
Creating paper prototypes
Using feedback from users we then created a wireframe and an interactive prototype.
Our final product was a high fidelity prototype for the mobile app. The app supported Luum’s mission to motivate employees to choose sustainable transportation through employer incentives and challenges. Displaying commuting habits allowed employees to make informed travel decisions.
Along with the prototype we delivered style guide and functional spec.
View the prototype.
We presented our work during the UW Master of Human Centered Design Capstone open house and placed 2nd in the competition.